Telegram Corporation was a media outlet created under a joint venture between John Bassett's Toronto Telegram and the Eaton family, as one of three co-owners of CFTO-TV in 1960. When the Toronto Telegram ended in 1971, the Telegram Corporation was renamed Baton Broadcasting, but retained the ownership under the Bassetts and Eatons.
Baton Broadcasting was renamed once again to Baton Broadcasting System (BBS) in 1994. The Eatons sold their media stake in 1998 and the Bassetts retained sole control of BBS; that same year, BBS was renamed CTV.